Pure Digital's Simon Fleming-Wood(Flip video camera) defines quality entirely in terms of ease of use. He says "We will always prioritize accessibility over features".
This appears in the Wired article 'The Good Enough Revolution: When Cheap and Simple is Just Fine'.
The article says much that is not new. Which? magazine has been banging on for a long time about how people like VW Beetle (original not retro) technology and dislike 'featuritis'. However, it has some interesting observations about the potential for mini-clinics, which I suspect that the current NHS plans will not realise for us in the UK
We need some tools to be able to relate Quality In Use to price point; the usability community has kept itself 'pure' by ignoring the framing that price brings.